Free Speech Tracker

List of Incidents in Maharashtra -> Defamation -> 2015
Bajaj cracks down on Facebook users maligning KTM Duke, gets instant apology
Ref: http://www.motoroids.com/news/bajaj-cracks-down-on-facebook-users-maligning-ktm-duke-gets-instant-apology/
What started off as a malicious post by a bunch of guys who didn’t have anything better to do, was taken seriously by the honchos at Bajaj. The Pune based two-wheeler maker has come down hard on Facebook users who created a meme with ill-intents, questioning the safety of the KTM Duke. The meme comprised of an image of the RC200 on Facebook stating “Did you know? 50% people who have bought Duke is no longer with us.” Apart from some serious grammatical mistakes, the post indirectly claimed that motorcycles from the Austrian origin bikemaker were not safe to ride, thus doing its bit to malign the Bajaj-KTM’s brand name.

While the connotations of the statement can be different for different people, we are told that this specific creative was meant to hint at the accidents faced by and demise of the users of the model specified. For someone who doesn’t take the statement too seriously, though, it may also mean that half the original Duke buyers have now moved on to an RC series KTM or some other model / make. The statement cannot be favourable for the brand in question, whichever way you look at it, though.