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List of Incidents in Maharashtra -> Privacy -> 2016
71% of Indians opted for ’control over privacy’ than ’convenience of service’: KPMG
2016-12-15 | Mumbai, Maharashtra
Ref: http://www.indiainfoline.com/article/news-sector-information-technology/cyber-security-news-71-of-indians-opted-for-%E2%80%99control-over-privacy%E2%80%99-than-%E2%80%99convenience-of-service%E2%80%99-kpmg-116121400279_1.html
In a majority of countries, between 60 and 87% of people said the same.The question of consumers’ willingness to share personal data is integral to the digital future. For India, sharing and privacy concern goes hand in hand. 71% of Indians opted for ’control over privacy’ than ’convenience of service’. In a majority of countries, between 60 and 87% of people said the same. It is going to take assurance, undertaking or strong cybersecurity measures for organisations to be trusted by the Indian population.

According to a new report on consumer privacy by KPMG International, understanding consumers’ sensitivities around the use of their personal data is central to establishing and maintaining trust between a consumer and a company.