Facebook has started rolling out two new features in India, its second-largest market, that will help prevent copying or downloading users’ profile pictures from the social networking site.

The India-first product seeks to prevent misuse of pictures as well as address the risks related to identity theft.

“In our research with people and safety organisations in India, we heard that there is a discomfort, particularly for women, in putting a picture of your face as a profile photo because they’re concerned about what may happen to their photos,” Aarati Soman, product manager at Facebook told The Hindu.