Cricketer Sachin Tendulkar, in collaboration with IDBI Federal Life Insurance - the promoters of the Kochi, Mumbai, Kolkata and New Delhi marathon, on Monday tweeted asking people to share their numbers if they want to receive a call from him.

The promotion has Tendulkar telling his fans that he will call them to give a pep talk on fitness.

"Have friends with many excuses to not get fit? Tag them using #NoExcuses with their cities & mobile no & I may call to give them a pep talk!"