51% or a majority of Indian consumers prefer companies collecting their personal data through intelligent devices for either better experience or financial reward according to a market report released by a Accenture. The number highlights the potential value that retailers and consumer goods companies have.

The report suggests that 77% Indian consumers would use rental subscription for clothing, renting an item for an occasion and returning it after, instead of purchasing it outright. 65% would subscribe to a service that helps look out for best pricing deals on the customer' behalf and recommends options too.

If these customer-facing sectors were to up their game by utilizing digital technologies, the potential value upliftment would be in range of $2.95 trillion. Accenture, the management consulting company, suggests that consumers will be offered more choices in how they purchase goods and services through investments companies make in digitally-driven business models. Such models would also assist in delivering profitable experiences.