Dhanya Rajendran, a senior journalist was mentioned around 30,000 times on Twitter, and no, it is not something to be happy about. She tweeted something negative about Sura, and compared it with Jab Harry Met Sejal starring Shah Rukh Khan. She wrote, ” I had watched Vijay’s Sura till interval and walked out. #WhenHarryMet Sejal has made break that record. Could not sit till interval.”

To this, Vijay’s fans took to Twitter and not only trolled her, but also sent her abusive messages.

It has been more than 48 hours since that first tweet was posted on August 4. But the ‘outrage’ among Vijay followers has not subsided. On Sunday, a hashtag (#PublicityBeepDhanya) was created and used in more than 30,000 tweets, becoming a trend on Twitter for some time. While support poured in for Dhanya, so did the offensive, derogatory tweets.