Over the weekend (starting August 4) journalist Dhanya Rajendran has been in news for the worst of reasons -- trolling. On August 4, Dhanya tweeted about her disappointment with Shah Rukh Khan’s latest film Jab Harry Met Sejal. All would have been fine had she not committed a fatal flaw -- she compared the film to an older film of Tamil superstar Vijay called Sura, adding that the SRK film was worse than that.

That was it. What followed was a barrage of relentless online abuse and non-stop trolling. What started as fans turning up in hordes and abusing her online on Friday, became an organised activity by Sunday. On August 6, a hashtag #PublicityBeepDhanya was created and used in more than 30,000 tweets to target Dhanya. Soon, it became a trend. The fact that it was organised became evident when she received tweets with a warning at at 5:40 pm on Sunday, 20 minutes before the hashtag was created and started gaining traffic. Dhanya has screenshots of the tweets.