A Media Ethics Quiz

IN Media Practice | 13/04/2002
A Media Ethics Quiz

A Media Ethics Quiz

 

 

 

1

Its 8.30 pm and your reporter has just filed a rip-roaring expose on a money laundering firm where the owner is described as being unavailable for comment.
Do you

Tell your reporter the story won`t go unless he gives the accused person a right of reply

Say well done my boy, and slap it onto page one

Tell him to land up at the person`s house and get a quote from wife, kid, maid or poodle if the owner of the firm is not there.

 

 

2

A new restaurant is opening in town and a smiling publicist arrives with an invite.
Do you

Say thanks, and I`ll see if somebody can be spared.

Say I`m not free that day but I`d like a rain check.

Say thanks, and can I bring my wife.

 

 

3

Your competition is giving away free copies to boost circulation.
Do you

Increase incentives for your circulation executives.

Print even more copies and sell them as raddi

Carry a huge ad making fun of them

 

 

4

An airline is starting a new service from your city to Paris and journalists are being taken on a free flight. You have to decide whom to send
Do you send

Your paper`s civil aviation correspondent

Your star writer so that she can produce colourful copy

Your wife who is a free lance journalist.

 

 

5

There is a cyclone in Orissa.
Do you

Burn a hole in your news budget and despatch a reporter and photographer