Aaj Tak¿s latest publicity mailer claims that it now reaches 22.7 million viewers across the country, the highest viewership any news channel has achieved. Source? Television Audience Measurement (TAM) figures. It also claims that its three Sunday programmes Duniya Ravivar, Khel Ravivar and Desh Ravivar get substantially more viewership in those time slots than Zee and Star News put together.