Advertising
or what?
After India Today’s Impact
features you have Outlook’s Spotlight. Neither make it clear that the copy on
these pages is essentially advertorial. Spotlight features eight pages of copy
on industry leaders, calling it the Gilt-Edged Club. The advertisements on the
opposite pages. are from the same companies. And the copy is laudatory. But the
font and page display is the same as in the news. It would be nice if an ad
supplement was clearly labeled as such.