the ads were good (120 respondents, 43% of the
sample), while some people(78 respondents, 28% of the sample) rated the ads as
excellent. This corroborates the finding that a large part of the sample had
been influenced and encouraged by the campaign.
|
EXCELLENT |
GOOD |
FAIR |
POOR |
DON¿T KNOW |
|
78 (28%) |
120 (43%) |
61 (22%) |
4 (1%) |
18 (6%) |
GENDER
DISAGGREGATED DATA ANALYSIS
Part of the ex-post facto analysis of the study
findings was to review the data in terms of gender.The objective of this
analysis was to find out whether the campaign had had differential impacts on
men and women. Of the 145 women respondents, 61 were young(18-25 years), 66
were middle aged (26-45 years) and 18 were above 46 years of age. In terms of
income, 44 of the young women respondents were in the low income group, 14 were
in the middle income group and 3 were in the high-income bracket. According to
the gender disaggregation analysis, 32 (out of the total of 61, 52%) of them
were motivated by the Public Service Campaign to vote.
Among the middle aged women, 49 were in the low
income bracket, 15 in the middle income group, and only 2 were in the high
income group. Within this group, 36 (out of the total of 66, 54%) women were
motivated by the PSAs to vote. Thus a large number of young and middle aged
women from both middle and low income groups were encouraged to vote by the
campaign. Of the 18 older women, 11 were in the low income bracket, 5 in the
middle income bracket and 2 were in the high-income group. Here also, half of
the older women 9 (out of the total of 18, 50% ) were motivated to vote by the
PSAs.
FEMALE
- INCOME BREAK-UP
|
FEMALE |
LOW INCOME |
MIDDLE INCOME |
HIGH INCOME |
TOTAL |
|
YOUNG |
44 |
14 |
3 |
61 |
|
MIDDLE |
49 |
15 |
2 |
66 |
|
OLD |
11 |
5 |
2 |
18 |
|
TOTAL |
104 |
34 |
7 |
145 |
FEMALE
- MOTIVATED TO VOTE
|
FEMALE |
MOTIVATED TO VOTE |
NOT MOTIVATED TO VOTE |
|
|
|
YOUNG |
32 |
23 |
|
|
|
MIDDLE |
36 |
27 |
|
|
|
OLD |
9 |
9 |
|
|
|
TOTAL |
77 |
59 |
|
|
Of the Male respondents, 45 were young, 80 were
middle aged and 30 were old. Of the 45 young men, 32 were in the low-income
group, 11 were in the middle-income group and 2 were in the high-income group.
A large number of young men 27 (out of the total of 45, 60%) were motivated to
vote by the PSAs.
Of the 80 middle-aged men, 58 were from the low-income group, 17 from the middle income group, 5 from the high income group. In this case 39 (out of the total of 80, 49%) were motivated to vote. Of the 30 older men, 17 were in the low-income group, 11 in the middle income group