Showing skin to sell books? There is a video ad which says Chetan Bhagat’s books are better than sex. A boy in the advertisement, lying on bed, is reading a CB book. A girl comes and bares all her clothes, and goes to him. Despite her sexual appeal the boy ignores her and continues reading the book. Then the girl grabs a cloth and joins him in reading. This is followed by a message: “Chetan Bhagat’s book; better than sex, almost.” (Bhadas4media.com)