The lines between marketing and editorial are getting so faint you can barely see them. Looking very much part of a news line-up was a feature on Speedstar 2 for promoting sports among the Indian youth on Times Now. Although the words ‘sponsored feature’ appeared briefly in a miniscule font and for a nano-second in the corner, as did a ‘Kooh Initiative’ in the scroll, the story was projected as a regular news story rather than an advertisement.