Cobrapost's prank
On Feb. 16, the Twitterati went into a frenzy after Cobrapost announced they were going to break “Biggest Story of All time ‘Operation R’.Press Conf at 11.45 am on Feb 17th, 2015 at Press Club of India [sic.].” Turned out the investigation was actually the launch of a comic graphic novel 'The Adventures of Rhea: The Cobrapost Affair' by Aniruddha Bahal and Neelabh. The idea might have made for a great marketing strategy, but the journalists who came to hear the expose live were disappointed: “Entire media left shocked by Cobrapost prank. I was only one to tell Aniruddha Bahal that next time no will turn up for Cobrapost PC's [sic.],” the ET journalist Aman Sharma tweeted.