Some stories are hardy perennials and the one about Vrindavan widows playing holi breaking with a 400-year-old tradition is one such. It pops up every year as a first. In 2013 the Hindu reported it: first colourful holi for Vrindavan widows. In 2014 Firstpost and others said ‘Vrindavan widows' first Holi with colours’. In 2015 another first time story, maybe because every year it is the first holi for some. And ditto this year on ibnlive and others. First time!