Counterproductive
Prasar Bharati getting greedy during the opening ceremony telecast of the Commonwealth Games proved counter productive in the long run. Its revenue from advertising during the CWG was just a little over a quarter of the Rs 200 crore projected. The government reacted to adverse criticism of the onslaught of ads at the opening by telling PB not to air any during the closing ceremony, and the organisation lost lots of revenue as a result. (The Hindu)