Coverage equals publicity?

IN Media Watch Briefs | 30/10/2012

While Ravi Dhariwal, CEO of BCCL, was busy praising his newspapers (TOI ET) at a CII seminar in Delhi, Amit Khanna, chairman of Anil Ambani’s Big Reliance Entertainment told Dhariwal that he had once approached one of his newspapers to cover a film festival but was asked to contact BCCL’s Medianet team, which asked for money for coverage. To this an unpeturbed Dhariwal responded that people seeking publicity in his newspapers must pay for the coverage. (IE)