Cross promoting

IN Media Watch Briefs | 16/11/2008

When Monica Bedi is voted out of the Big Boss’s house it makes news on some of the Hindi news channels, so why not on CNN IBN which is increasingly finding itself promoting the shows of  its sister channel, Colours. And Mail Today, doing more cross promotion, writes a feature which  is effectively a promo for "On the Couch with Koel", on Headlines Today.