DNA began with its editors drawn from print but is increasingly becoming integrated into Zee's TV empire. First Uday Nirgudkar who headed Zee 24 Taas was asked to head its editorial operation after the last editor drawn from print, C P Surendran quit. Now he moves over as business head and Rohit Gandhi who is heading the Group's international English news channel takes over as editor in chief. Shreyasi Goenka, Subhash Chandra's daughter in law, becomes Content Advisor for the newspaper.