Ei Samay slashes price

IN Media Watch Briefs | 10/04/2013

Times Group’s Bengali daily, Ei Samay has slashed its cover price. The daily will now be on the news-stand for Rs 2.50, half the price of market leader Anandabazar Patrika, which sells at Rs 5. Ei Samay, too, had a cover price of Rs 5 when it was launched. The cover price has been slashed to enable it to compete more effectively with ABP. (Business Standard)