Falling reach
The latest Indian readership survey (1RS 2002) has not only triggered a war of claims between the Time of India and the Hindustan Times, it has also revealed a stagnation in the reach of the leading satellite TV entertainment channel. It says Star¿s reach is stagnating at 54million, the same as last year, and that of Sony has fallen from 67 million to 41 million. Zee¿s reach has dipped even more sharply from 66 million to 36 million.