False claim

ASCI's Consumer Complaints Council pulled up newspaper Prabhat Khabar, which claimed No 1 position in Jharkhand by citing data from the Audit Bureau of Circulation (ABC) July-December 2009. The CCC’s findings show that the ABC July-Dec’09 results do not reflect Prabhat Khabar as the numero uno newspaper in Jharkhand as the claim is not substantiated by ABC report taking into account the circulation of Jamshedpur. After ASCI upheld the complaint, the advertiser has discontinued the advertisement. (Indiantelevision.com)