Flout with impunity

IN Media Watch Briefs | 09/12/2015
TRAI's efforts to regulate the number of advertisements run on news and non news channels have not been very successful. While it is mandatory for channels to submit data on the number of minutes of advertising to programming, the data submitted by channels to TRAI shows that close to 140 channels flouted the norm of a 12-minutes per hour cap during prime time, going up to 20 minutes of advertising or more.