Fooling viewers and advertisers?

IN Media Watch Briefs | 12/05/2014

Directions issued by the Election Commission on exit polls say clearly that  they can only be aired on May 12, from 6.30 pm onwards, that is, after the end of voting. So how come channels are promising exit polls from 5.00 pm? Explanation: they will give numbers only after 6.30 pm and chatter away before that.