Frontal attack
TOI’s Chennai edition has an ad which shows a man who has fallen asleep while reading a newspaper, against the backdrop of a mythological scene. Its tagline says, “boring coverage of dull old fashioned entertainment, long drawn out articles on the unchanging water situation..,” etc and asks ‘why start your day with a newspaper which lacks the dynamism of our constantly changing world.” We will have to wait and see what campaign the Hindu comes up with in response.