Happy Birthday to me
Newspaper marketing departments are becoming ceaselessly inventive. Here's a new one.
The HOOT desk tracks the Dainik Bhaskar’s celebration on completing 12 years in Haryana.
The Dainik Bhaskar completed 12 years in Haryana and celebrated with lots of greetings to itself from people who actually paid to insert advertisements greeting the paper. Several politicians were among them, from block level to state level, also a property advertiser and a few shops. It’s the sort of thing party functionaries do when they are greeting a political leader on her birthday—offer greetings that carry pictures of themselves. The greetings do not make the birthday girl richer, here however, the paper is getting richer—it is gifted a present of ad revenue. Cool.
On page one the event was celebrated with an interview with chief minister Hooda, who had lots of nice things to say about the newspaper. Directly under that was an item on the state government’s achievements.
Proprietor and chief editor Ramesh Aggrawal also thanked his readers on page 1.
.jpg)