HT Media experiments

IN Media Watch Briefs | 13/09/2016

What are the folks at the Hindustan Times thinking? You now have to access page one through a split page jacket ad? (September 13, Delhi edition). Fold back two halves to read page one? Thats expecting a lot of indulgence from the reader. Meanwhile its sister paper Mint has gone broadsheet after having been a Berliner since inception and is making a virtue of it, claiming to be wider, broader (which everybody else already was) and deeper. Will it get more advertising now? On day 2 of its new avatar the most prominent ads were house ads.