Ideological consolidation

IN Media Watch Briefs | 23/10/2016

Swarajyamag announced today (Oct 23) that it had acquired OpIndia.com as the "newest addition to its portfolio." What it describes as a "trailblazing, digital-only publication" which has "created a huge social media footprint" has an ideological profile which Swarajya doubtless approves of, as demonstrated by the adjectives used by Opindia  for other digital properties like Scroll.in and thewire.in in this piece.  The announcement suggested that the Swarajya Group was now growing, a third property being creativeindiamag.com.