It's all in the numbers

IN Media Watch Briefs | 05/09/2014

According to Quartz India, Prime Minister Narender Modi has a bigger Twitter audience than The Times of India acquired from his handles @narendramodi and @PMOIndia. India's social media savvy PM has a Twitter audience of 8.5 million and growing, more than the combined readership of The Times of India, which according to the 2013 Indian Readership Survey, stands at 7.25 million.