On April 15 the Hindustan Times reported that Gurgaon's name switch to Gurugram had sparked a web race to book Gurugram-related domain names. It quoted web experts as saying reselling domain names could fetch upto Rs one lakh. It said nothing about its own company. On Saturday the Indian Express's Breaking Down News column reported that HT Media had booked Gurugram.com in 2014 and it was commanding over $2000 on the Internet! Roughly the same price HT quoted.