To the list of innovations to draw attention a product and secure revenues, especially on the front page, DNA has added new one. When it ends a copy on its Page One and tags it with “Turn to p4”, it uses some three sq cm space with the following: “Hate incomplete stories? Complete every story with Tata Docomo Unlimited Plans.” Earlier such break was thought to be a disruption for the reader, but these addition lines fetch the moolah.