While every channel lived off the fast which wasn't, and the arrest, Times Now adopted Anna's cause. It scrolled, "Raise your voice, India for Anna, maximum coverage on Times Now". Then it went further: "If you want to show your support raise your voice in your city at 7 pm." This was of a piece with its behaviour in April when the channel was giving directions on how to get to the venue of Anna's fast. Scrolling news on the channel of support from Sri Sri Ravi Shankar, the guru close to the Jain family, made you wonder. Did the Anna fast have the tacit support of the proprietors of Bennett, Coleman and Co, and did that explain why the channel was wanting to help the movement along?