Marketing guns

IN Media Watch Briefs | 16/05/2012

'Attention authorised arms license holders!!!' screams an ad  on page 7 of Hindustan Time's Delhi edition today. The ad, by the public sector Field Gun Factory, announced that the waiting period for the .32 mark III revolver has been  reduced to 30 days. It went a step further, urging people with an arms license to book early.  In a city where aggression and power go hand in hand, should a leading newspaper entertain such ads?