Media partner

The Hindu is the new media partner of IPL team Chennai Super Kings. Ironically P Sainath in his comment  "How to feed your billionaires" on 17th April 2010 wrote "With the IPL comes the convergence of the most important media trends: the ABC of Media — Advertising, Bollywood and Corporate Power. Corporate barons and Bollywood stars own cricket teams. One IPL team is owned by a newspaper. Other dailies have become ‘media partners' of IPL teams " Now the media house he works has joined the club.