Mixed messaging

IN Media Watch Briefs | 02/01/2010

The Ministry of Health and Family Welfare has been running an awareness campaign on TV channels on preventing H1N1/swine flu by washing hands frequently. But they are also running a campaign for awareness about 'Obsessive-Compulsive Disorder', a psychological condition, the first ever such campaign, also using the example of washing hands frequently! This time to indicate compulsive behaviour. The spots run on the heels of each other, doubtless confusing many.