Not covering

IN Media Watch Briefs | 16/02/2010

The NBA announced today that its members would not be covering the IPL matches because the organisation had declined to abide by the norms drawn up in 2008 for the use of cricket footage. It described this as an ‘unreasonable commercial approach’. The Hoot recalls a similar standoff earlier. But these things seem to get resolved at the last moment because neither party can afford such a boycott.