Facebook’s aggressive ad campaign after TRAI asked for its Free Basics to be put on hold may not have been such a bright idea after all. In this point by point rebuttal of Facebook's response to TRAI, the regulator takes apart its methods for drumming up support for Free Basics. It spells out why the template response which the social media giant asks its users to respond with is not a response to the differentiated questions put by TRAI.