The other day, Mumbai Mirror was delivered in a plastic carry-bag with an optician's advertisements on its sides. On April 27, the Bombay Times, the advertorial, promotional pull-out of The Times of India came in an envelop big enough to fit the newspaper folded in half, with advertisements of a chain of stores owned by the country's richest man. Which means, count on the Times Group to find eye-pullers even outside the acres of newsprint it sells everyday.