When cutting DNA's 5th anniversary cake, Subhash Chandra, Co-Chairman of its publisher, the Diligent Media Corporation, said he suspected that every evening the Times of India editor and his DNA counterpart got together to decide what stories to play up. In short - the two products almost look alike, when the paper had set out to compete with the Times and be different. Subhash Chandra has been at the helm for about two years, taking charge from the Agarwals of the Dainik Bhaskar to get into profits.