The New York Times reported on Dec 31, 2013, that a Chinese businessman had announced that he was leading a group of investors interested in acquiring a large stake in NYT. After saying the owners have no intention to sell, the story ended with this para: In 2014, it plans several initiatives, including a website redesign, new digital products and the use of native advertising, which is paid content from marketers that is designed to look more like the online articles it appears alongside than traditional advertising.