PR reactions

IN Media Watch Briefs | 01/02/2017

The budget reactions which start coming into a journalist’s mailbox as soon as the FM has finished speaking are a cheerful mix of self promotion and  flattery, hoping someone in government will notice their praise. The MD of a home appliance company thoughtfully appends his career profile to  his hailing of the many wonderful things the FM has done.  Likewise Jewellery company honchos, telecom players, and automotive company bosses, all gushing about the outlay on MGNREGA and suchlike. As for media, the Indian Broadcasting Foundation and ZEEL did their laudatory bit, while the Times Network CEO thought he should sound a wee bit critical.