Praise and be paid

IN Media Watch Briefs | 10/12/2016

A Factor Daily report claims that several social media influencers have been paid to make #IndiaDefeatsBlackMoney trend on Twitter. Their brief: to share the positive effects of demonetisation. Quoting a source with 30,000 followers on Twitter, the website says that the brief comes with detailed instructions about the timeline of the tweets and also the directive that the sample tweets provided in the communication be modified. Interestingly, after reading the story, Twitter user @SamSays looked for fake tweets with this hashtag and came upon a number of identical tweets, complete with the same typos. Hmm. Will poorly-spelled paid tweets counter the negative effects of demonetisation?