Promote the leader
Rich pickings for media houses on May 26. The Indian Express has three full pages from the Tamilnadu government on the achievements of the honorable chief minister, minus her photograph, thanks to a Supreme Court ruling. Competing with her is the prime minister's half-page message on the completion of a year, a letter to fellow citizens from their Pradhan Sevak. Followed by another half-pager, greeting him, from the MP chief minister. Not to be outdone, there is also a quarter-page ad felicitating Vilasrao Deshmukh on his 70th birthday. This is the only one for which the tax-payer is not picking up the tab, some sugar cooperatives in Maharashtra are.