A research study by The Media Foundation, Delhi,
supported by Ford Foundation
A complete shift in television access from analog to digital was mandated by an amendment to the Cable TV act in 2011.
This meant all TV channel signals would be encrypted and accessible only through a set top box after a switch-off date.
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Research questions
Has digitization changed television viewing in the country?
Why have people migrated to digital signals?
What are their programming needs?
Has digitization served those needs
What is it doing to the public broadcaster’s reach?
Are there barriers to the use of television itself?
The research universe:
People at the bottom of the pyramid in five states:
Andhra Pradesh,
Chhattisgarh
Delhi
Gujarat
Odisha
Additonal interviews in UP and Bihar
Working class people, scheduled castes, scheduled tribes and OBCs.
Locations:
Poorer districts of the country including those with large tribal populations:
Kalahandi * Kandhamal * Sambalpur * Puri * Bastar * Rajnandgaon * Dantewada * Surguja * Surajpur * Adilabad * Narmada * Tapi
Farming zones
Krishna and West Godavari districts
Semi urban locations
Aganampudi, Ward No. 56 of the Greater Visakhapatnam Municipal Corporation
Kukurbeda, Ward No. 14 (Ishwari Charan Shukla Ward) of the Raipur Municipal Corporation
Urban slums
Delhi
Kalyanpuri, Subhash Camp, Ramchand Basti, Saboli Khadda, Rajasthani Camp and Tulsiram Bagicha.
Ahmedabad
Juhapura, Vadaj
Rajkot
Lakshminagar
Raiyya Dhar
Shantinagar
Surat:
Gopipura, Mora Bhagal
Bhuj: mixed group from nine slum colonies
Research methods
Household surveys--15 villages
2 semi urban areas
6 urban slums
Focus group discussions 55
Interviews:
Prasar Bharati executives
Doordarshan programme personnel
Engineering staff
Cable operators
Village residents in UP and Bihar
Locations of hh surveys
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