Ratings without profits

IN Media Watch Briefs | 02/11/2016

Pankaj Pachauri, formerly in the Manmohan Singh PMO, said in a tweet that Times Now had to change its editor-in-chief because the numbers were dismal. While being part of the most profitable non listed media company BCCL,  Times Now still incurred a cumulative loss of Rs 553 crore in the last 11 years. He cites data from the Company Affairs website. In the business of media, volume doesn't automatically turns into value, he adds. "@TimesNow is a case in point. It is high volume, low value".