Even as everybody’s eyes are popping out at the sheer volume of the BJP’s advertising on the print medium, Business Standard carried a story on the top of page 1 (April 10) claiming that media spend by political parties would be at around Rs 2000 crore in these elections and radio and digital would get a higher percentage than print. Perhaps that is because print advertising is peaking just a few days before each phase of polling. But it seems unlikely, given the high rates the top newspapers command.