The regional TV market in India is now larger than the Hindi TV market with a higher viewership share and a growing advertiser base. The media industry gathering at FICCI Frames was told on March 7 that 270 out of 500 channels measured by BARC India are regional. Regional viewership is now at around 47% while Hindi is 45%, and the balance is English. Regional channels surpassed Hindi one year back, a Network 18 executive said.