NDTV.com reported with a straight face on the investor funding obtained by NDTV Ltd for its new ecommerce ventures, and in the course of the story said several flattering things about the performance of its sister website NDTVGadgets.com, and the car and bike content on Ndtvauto.com. It added for good measure that "the bedrock of the Company's digital content ndtv.com has grown from strength to strength and is now India's leading pure news site with 65 million users in India and across the world, clocking a growth of 40% YOY." Is this going to be a new trend? Media outlets writing glowing reports on themselves?