The business press can’t have enough of e-commerce related gee-whiz stories. So on April 30 The Economic Times carried a small bylined story on page 6 on the digital payments provider Pay-U getting ready to spend Rs 60 crore in the next few weeks on branding and marketing. Essentially the same story, padded up, returned on May 4, mentioned on page one and then carried on page 6 with two bylines.