Subjective reporting

IN Media Watch Briefs | 02/10/2012

The Indian Readership Survey's quarterly results are news depending on what  they show. So the quarter 2 figures for 2012 are front page second lead in the Hindu which boasts of its own "impressive" growth. The story is totally missing from the Times of India which has tom-tomed IRS figures in past  years on page one. And the Hindustan Times has a modest page one anchor which says the paper is no 1 in Delhi-NCR. What it does not say is  that both HT and TOI have lost readers in this quarter. Which explains the story's no-show in the TOI.